Skateboarding rules! Taking that first push has changed all our lives and now it’s time to give back. Our long term commitment is to support Make Life Skate Life, an amazing non-profit that constructs skateparks in underserved communities around  the world. Proceeds from every Skate Life Skate Life x Push product sold will go to their future build projects. We will also use a portion of Push proceeds to ensure that our Sidewalk riders and employees have 24/7 access to a mental health professional. To help establish an industry standard for recognizing the signs of a crisis, we will develop mental health toolkits to guide shop owners, team managers and anyone else who may benefit. In turn, our guest pros and artists are given the opportunity to donate to the skate charity or DIY park of their choice. We hope that creating a solid foundation for new skaters today will lead to a healthy and sustainable future for the skateboarders of tomorrow.